Sunday, September 11, 2011

SWOT analysis




Using KPI metrics to measure/identify SWOT
Compare with Industry Best  -  categorise them into Strength ---Normal---Weaknesses.

INTERNAL
Strength =  positive trends = critical success factors
Weaknesses = critical performance gaps = negative gaps
(use company ROE figures)

EXTERNAL
Opportunities = market growth + company improved strengths
Threats = market shrinkage +  competitors getting stronger /laws regulations
Market Environment / Market Positioning /  Competitive Edge
(use industry figures)

Arriffin Mansor 012-2786282


                                 ACTUAL        INDUSTRY STANDARDS              VARIANCE 


inputs                            xxx                              xxx                                         xxx
process                          xxxx                            xx                                          xxx
outputs                          xx                                xx                                           xxx
outcome                         xx                               xx                                           xxx

No comments:

Post a Comment

You are welcome to comment on thse materials. Your feedback is invaluable in improving my materials.