Using KPI metrics to measure/identify SWOT
Compare with Industry Best - categorise them into Strength ---Normal---Weaknesses.
INTERNAL
Strength = positive trends = critical success factors
Weaknesses = critical performance gaps = negative gaps
(use company ROE figures)
EXTERNAL
Opportunities = market growth + company improved strengths
Threats = market shrinkage + competitors getting stronger /laws regulations
Market Environment / Market Positioning / Competitive Edge
(use industry figures)
Arriffin Mansor 012-2786282
ACTUAL INDUSTRY STANDARDS VARIANCE
inputs xxx xxx xxx
process xxxx xx xxx
outputs xx xx xxx
outcome xx xx xxx
